There's no denying that stock photos are awesome. Quick and easy, they pretty up your social media feed or blog post in a flash. But when it comes to your branding, there's no substitute for your very own set of custom styled images. Here's why:
Here's how custom styled images make your brand pop:
1. Beautiful images instantly grab attention
Yeah. A picture is worth a thousand words. But, most importantly, a picture grabs attention. Your audience has to make a decision to read your words. Whether it’s your website copy or social media post or e-course sales page, they have to actively decide to read it and they will likely make a decision to continue reading based on the first few words. Talk about pressure! I mean, how much can you really communicate in 4 or 5 words?
But, way before they make any decisions, they will first see your images (and sometimes they will not have a choice about this). Your social media images will pop up in their feed and they may just keep scrolling and never read your words. Your branding images will grab them the moment they land on your website. Or not. The first thing they see when they download your new e-book is the cover. Will they open it? By having not only beautiful, but clearly branded images (and not stock images they've seen a hundred times already), you make the decision to read your words easy. You make the decision to become a raving fan and loyal customer easy.
2. Custom images clearly communicate your brand + speak directly to your dream client
When you know exactly who your dream client is and you know exactly what your brand message is and you communicate these two things in your brand photography, you are UNSTOPPABLE. Why? Because your dream client, who is probably busy and has a very low attention span (just like the rest of us), will stop in their tracks when they see these images. Then they will read your words. Then they will buy your stuff. And you will change their lives. Boom.
You will also be filtering out those people who are not your dream client. Say you’re a web designer who loves to create sleek and minimalist websites. If your brand photography is on point, these are the clients you will attract. Sure, other people will also like your images, but they will probably pass on your services. This is exactly what you want because it means you get to do what you love and are best at for exactly the people who will most benefit from (and appreciate) your skills and aesthetic.
3. Custom branded images make you look like a BOSS
Nothing says ‘#GirlBoss’ quite like having beautiful, professional, branded images for your business. First impressions matter and by having just the right images, you’re saying your business is legit and you take your work seriously. Killer images also help to build the all-important trust quicker. If you take that much care with and place that much importance on your business, then you're likely to do the same for your clients.
4. Custom professional images make you look premium, so you can charge more
Working for yourself does not mean charging peanuts. You CAN charge what you’re worth and then some. Because, here’s the secret: people don’t pay for services, they pay for results. Big results. If you can get your clients those big results, you can definitely charge the big bucks. But, if you’re going to position yourself as premium, then you also need to look premium. Lucky for entrepreneurs everywhere we no longer have to starve ourselves in order to set up a swanky office (okay, I’ve never done that, but that’s what it would’ve taken, right?). No, no. In 2016, your website is your office and it only takes a few beautiful, branded images to make your website look luxe. You cannot be charging big bucks and using stock photos that every other biz coach/copywriter/insert-what-you-do-here has or photos you took on your phone (please, no - leave those for social media and blog photos). For a fraction of the price of a swanky office, you can get luxe custom photos, which will allow you to charge more (even if you are working from your second-hand dining table) #InvestInYoSelf
5. Custom styled images make you proud of your brand and confident in moving forward
There is nothing more confusing than being pitched to by someone who is holding back or does not believe in themselves or, even worse, is embarrassed by their brand or business. Don’t be that person. You don’t need to be that person. You are amazing. What you do is amazing.
You know when you have an important meeting or speaking engagement and you hate what you’re wearing? Maybe there’s nothing technically wrong with the outfit, but it makes you uncomfortable or it just doesn’t feel like you. Your confidence level drops. You’re embarrassed. Everyone else says you like nice, but do you want to look nice or do you want to look like your own version of Beyonce? So, you listen to your gut (ALWAYS listen to your gut) and you go find something amazing to wear. You know it the second you put it on. This is it. You feel amazing. You can move. It hides and highlights everything it’s supposed to. You look like the absolute best version of you. And, suddenly, you feel proud of who you are and confident in moving forward.
That’s what custom styled photography will do for your brand. Shake the embarrassment. Be proud of what you do. Be confident in moving forward with all the plans and dreams you have for your business #GetItGirl
I'd love to hear your thoughts. Pop into the comments below and let's chat all things branding and photography!
If you're ready to take your biz to the next level with custom styled brand photography, I'd love to make your brand pop! Head over here to get started.